CREATIVE RESET IGNITES A REVOLUTION IN FASHION AND INSPIRES THE KANGOL 2024 SPRING / SUMMER COLLECTION
Creative Reset looks to reshape our connections with conventional concepts and frameworks. Embracing design hacks, the DIYW (do it your way) ethos, radical recycling, and utmost resourcefulness, the approach combines influences from past eras and subcultures. However, these references will be artfully spliced and remixed in modern and, at times, irreverent manners.
This approach embraces the freedom and expression of creativity while cautioning against excessive indulgence and instilling a sense of responsibility. The core idea conveyed is that designing solely for design is no longer acceptable. There should be a meaningful purpose behind creating, and disruption can often be the best path to innovation – and reinvention. Pushing boundaries leads to the most groundbreaking ideas.
The 2024 Spring / Summer collection features dynamic patterns such as the Network and Plant Love groups, while sporty and utilitarian looks in the Easy Carry group offer various styling options for a more personalized look. Water-resistant textiles offer protection against April showers, while our signature jacquard knit designs are thoughtfully crafted using recycled polyester yarns.
This season’s color palette revisits Glacier, Marine Teal, Cranberry, and Digital Lavender from the Fall 2023 collection. The infusion of Sulphur sparks electricity, adding a dynamic edge to the collection. Pineapple and Cayenne contribute to the vibrant summer energy, creating a harmonious balance between boldness and sophistication.
The Kangol 2024 Spring/Summer collection is a manifesto for those who seek to redefine fashion as a form of art, expression, and purpose. Through the lens of Creative Reset, each piece becomes a chapter in the evolving story of fashion, inviting individuals to embrace their uniqueness and rewrite the rules of style.
